SaaS / Product Strategy · Checker

SaaS Launch Readiness Engine

A rigorous auditor that scores your SaaS launch readiness across market fit, technical stability, and financial runway using industry-standard benchmarks.

Answer these 10 questions to receive a rigorous score and a prioritized list of fixes to ensure your SaaS launch is sustainable.

Total liquid cash in your business bank account.

AED

Total monthly expenses minus monthly revenue (fixed + variable).

AED

Months it takes to recover the cost of acquiring a customer from their gross margin.

months

Percentage of customers who cancel each month.

%

Percentage of waitlist signups who have converted to paying customers.

%

Average uptime over the last 30 days.

%

Essential for enterprise trust and reducing churn due to security concerns.

Ensures customer issues are resolved quickly to prevent churn.

This affects how you calculate LTV and CAC payback.

Churn benchmarks vary significantly by segment size.

67/ 100
At Risk

You have some foundation but significant risks remain. Focus on the major and critical fixes to improve your readiness score before scaling marketing spend.

7/10
Passed
2
Critical
0
Major
1
Minor

What to fix (3)

Runway covers 18+ months

Critical

Venture capital best practices and standard SaaS benchmarks indicate that 18 months of runway is the minimum required to survive product-market fit iterations and sales cycles without immediate dilution or shutdown.

Fix: Reduce monthly burn by cutting non-essential tools or hiring, or raise a bridge round to extend runway to at least 18 months.

Basic security compliance is in place

Critical

Lack of SSO, 2FA, and encryption is a deal-breaker for enterprise sales and increases risk of data breaches, which can be catastrophic for a new SaaS brand.

Fix: Integrate a SSO provider (e.g., Okta, Auth0) and enforce 2FA for all admin accounts before launch.

Support SLA is documented

Minor

Without a defined support SLA, response times are inconsistent, leading to poor customer experience and higher churn, especially in early stages when support is often ad-hoc.

Fix: Define a standard response time (e.g., <4 hours for critical issues) and communicate it clearly on your website and in onboarding emails.

Verified Aug 30, 2026· Sources · Methodology

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